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Hi. My name is James. I like to eat. A lot. And over the last two years I have made a living out of creating social media content and travelling the world eating food.

I started out doing this just for a laugh, but within three weeks I had over 160,000 followers on TikTok. Since then I have experienced significant growth across multiple social media platforms, become the #1 Competitive Eater in Australia and ranked #5 in the World. 

Turns out, J Webby CAN EAT

If you're reading this, thanks for taking the time to learn a bit about me. 

I grew up in Sydney, Australia, in an ethnic household. My Mother is Croatian, and our family gatherings were always centred around food - and lots of it.


I've always loved my Mumma's cooking and have been spoiled with my Mum and Baba's culinary talents my entire life. I always knew I could eat more than the 'average Joe' as I would forever be finishing off everyone's plates at family dinners. But, I didn't realise I had a "talent" for 'chowing down' until my wife Kate and I visited the Khartoum Hotel in Cessnock, NSW. 

On this day, I ordered their 5kg Burger Challenge which included a 5kg Hamburger with fries, wedges and onion rings. I leisurely ate my way through it and finished it in 27mins 37 seconds. The locals couldn't believe it. The challenge had been deemed 'impossible'. 56 contenders had tried prior, and I remain the only winner. I made news Australia wide and overseas. It was pretty funny, I thought it was just a slow news day. 

However, that was just the beginning. Fast forward to 2023, I now travel the world hunting down Food Challenges & Contests whilst making promotional videos for restaurants, venues, events and businesses who want to leverage my following to promote their brands, foods and products.  

If you're just tuning into my journey now, thanks. Or if you've been around since the beginning, bigger thanks. I don't take myself too seriously and know there are way more important things going on in the world. But if me eating a giant-sized hamburger makes you laugh or shines a light on some hard-working hospitality workers and business owners, I've done my good deed for the day. 

My aim is to spread positivity and a serious love for GOOD FOOD, one oversized meal at a time. 

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Meet James
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