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stay hungry.

eat like a champion.

train like a beast.


join the "eat & lift" elite! 

Before James was a Competitive Eater & Content Creator, he was a certified Personal Trainer. With over 15 years training and 10 years coaching experience, James has made a career out of balancing his big lifts and big eats.  Now it's your turn to join the 'Eat & Lift Elite' where you can train, diet and still work towards fitness goals and maintain a healthy lifestyle with indulgences. 


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